NFL kicks-off Breast Cancer Awareness Month in a big way
Every year as October rolls around NFL fans have begun to expect something that you wouldn’t typically see on a 6′ 5″ 250 lb. man, pink. That’s right, every year the NFL dedicates 4 weeks of their schedule promoting Breast Cancer Awareness Month. In 2009, A Crucial Catch: Annual Screening Saves Lives was started and since then has raised over $4.5 million dollars for the American Cancer Society. The campaign has been a hit with many players, such as Arizona Cardinals wide receiver Larry Fitzgerald, who lost his mother to breast cancer in 2003. A Crucial Catch has even been featured in the top selling video game franchise, Madden NFL.
The 2013 campaign leads off as the Cleveland Browns host the Buffalo Bills on Primetime Thursday Night Football. “We are proud to partner with the American Cancer Society and raise awareness for fans, cancer patients, cancer survivors and their families,” said, Cleveland Browns director of community relations, Jenner Tekancic. Cleveland intends to be a great opening ceremony host for the campaign by inviting five breast cancer survivors to be recognized as honorary coin-toss captains.
,Recently, it seems as though the NFL has had nothing but a black cloud looming over them. With constant news coverage surrounding the NFL player’s concussion lawsuit and the Aaron Hernandez murder trial, it’s nice to see a positive light shined on the league. Despite playing arguably the most violent sport in the world, these guys do have a soft side. It may not hold true to all situations, but in this case, Real Men Wear Pink.